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Marketing management employs tools from economics and competitive strategy to analyze the industry context in which the firm operates. These include Porter's five forces, analysis of strategic groups of competitors, value chain analysis and others.
In competitor analysis, marketers build detailed profiles of each competitor in the market, focusing on their relative competitive strengths and weaknesses using SWOT analysis. Marketing managers will examine each competitor's cost structure, sources of profits, resources and competencies, competitive positioning and product differentiation, degree of vertical integration, historical responses to industry developments, and other factors.
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If you're considering a job in marketing, you probably want to know what types of marketing jobs are available in the field. From Social Media Manager to...
Marketing Manager Job Description | Paladin Staffing
Do you have what it takes to work as a marketing manager? Read about the job requirements, salary information, duties, and more.
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Marketing Communications Manager Salary - PayScale
Marketing communications managers oversee marketing for businesses or brands and focus on brand awareness. One of their biggest goals is to gain and maintain a good customer base, focusing on customer retention and satisfaction. A marketing communications manager also develops and implements ...
Marketing manager job description - Jobs | UK Job Search
Find out more about how you can break into a marketing manager career with our guide to what it's really like
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Marketing Manager Salary - PayScale
The average salary for a Marketing Manager is $62,650 per year. People in this job generally don't have more than 20 years' experience. A skill in Strategic Marketing is associated with high pay for this job ...
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Current Marketing Manager Job Listings
Immediate Hire | Trainee Event Marketing Manager| Miami, FL (F.A.S.T Global Marketing) - Miami, FL
Marketing Manager, Denver - CO (Anheuser-Busch) - Denver, CO
Manager, Sports Promotions (B/R Live) (Turner) - New York, NY
Business Manager, Customer Engagement & Brand Communication (Whataburger) - San Antonio, TX
Hospital/Clinic - Practice Manager - Mid-level/Allied Healthcare Jobs (Acuity Search Solutions) - USA
Dining Services General Manager (University Enterprises, Inc.) - Sacramento, CA
Digital Marketing Manager (Recruiting Experts) - Sterling, IL
Brewery Taproom Manager/ Sales and Events (Anthem Brewing Company) - Oklahoma City, OK 73109
Product Manager, Growth (Invoice2go) - Redwood City, CA
Histology Sales Account Manager (Allied Search Partners) - Columbus, OH
Account Manager, Experiential Marketing (Beer Brands) (Fusion Marketing) - New York City, NY
Event Manager (The Bridge of Central Mass) - Whitinsville, MA
Project Success Manager & Web Producer (MongoDB) - New York City, NY
Senior Manager, Marketing and Strategy for Mobile Photography (Adobe) - San Francisco, CA
Sales Manager (Recruiting Experts) - New Castle, PA
Technical Services Manager - PVC Processing (Recruiting Experts) - New Orleans, LA
Account Manager; Sales Marketing Solutions (MDR: Education Marketing Solutions) - Austin, TX
Senior Manager, Event Production (Experiential Marketing) (Fusion Marketing) - Saint Louis, MO
Manager, Event Production (Experiential Marketing) (Fusion Marketing) - New York City, NY
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